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Referrals come top for winning new business


In our February update we share with you some insight between in-house communications practitioners and agency partners. So let’s start by asking how often agencies are contacting in-house comms heads on a weekly basis?

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We uncovered this from a recent survey with comms practitioners from leading corporates, brands and public sector.

That means clients and potential clients are being contacted between as little as 5 or over 40 times monthly by comms agencies.

With statistics like this and in this new age of business authenticity and reputation, it’s no surprise that when sourcing an agency, clients are more influenced by a referral or a direct introduction as opposed to the more traditional methods of advertising...

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We then asked clients what helps them choose a comms agency partner. Not rocket science but the four winning attributes an agency needs are:

  • personal chemistry – they feel that they can work with the person they meet
  • innovation – the agency is offering something different or new
  • price – is competitive (no surprise there)
  • product quality – the agency has a great team and work that delivers

The Communication Directors’ Forum runs from 7th to 10th October. At the event, clients will share their challenges and agencies can see whether their proposition can help to solve them, all in the pleasant surroundings of the Arcadia cruise ship. This is a place for strategic conversations and learning away from the distractions of the office.

To come along to this year’s Communication Directors’ Forum please get in touch.

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The Market Insight Forum 2012 Post-Event Review


The Market Insight Forum 2012: another phenomenal success, with 84% of the research companies who attended already rebooked to attend next year.

To view our post-event review please follow the link.

If you are interested in attending The Market Insight Forum 2013, 4th June, Savoy Place, London please contact Neil Tait.


The Marketing Forum Research Report


From 12th-15th October 2011 over 250 senior marketers, service providers and industry
experts joined together on board the Aurora to debate current hot issues, forge new
business relationships and develop personal networks.

Each year we produce a marketing report generated from the views and opinions of the
marketers attending.

So if you’d like to know (amongst other things) what it is that’s keeping marketers awake
at night, where they are spending their budgets, what they think of agencies, plus
information about what The Marketing Forum can do for you, then please read on.


The Marketing Forum - 20 year timeline


A lot happens in twenty years, not least in the marketing world. Every year for the past two decades, The Marketing Forum has had its finger on the pulse of what’s most current and topical for UK brand owners.
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This twenty year timeline shows each year’s top conference sessions. Even though the world is now a very different place than it was in 1993, you’ll see that many of the pinch points facing senior marketers remain the same.

To view our 20 year timeline
follow this link

For futher details on The Marketing Forum
please get in touch

The Marketing Forum - Post Event Review


From 12th-15th20THANN_LOGO_3-(1).jpg October 2011, over 250 senior marketers, agencies and industry experts joined together on board the Aurora to debate the hot issues of the day, forge new partnerships and develop new personal networks.
Over the course of 2 days and 3 nights they participated in 2,455 meetings, attended numerous conference sessions and developed both their personal and business knowledge.

This event review covers just a few of the forum's highlights and can be viewed at this link. If you would like any further details please get in touch – dclark@richmondevents.com
 
 

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