Richmond Events' Business Panel Report - Corporate Reputation

Richmond Events’ business panel report on corporate reputation is now available. Headline findings include –

  • Only 41% of organisations actively measure their corporate reputation, with the most popular measurement tool being regular surveys and assessments.
  • Where it is measured, the most popular department to have ownership is the Comms/PR department, very closely followed by no specific department being the primary owner, with everyone being involved.
  • In terms of how organisations would describe their corporate reputation 23% say excellent and 61% good.
  • 61% of the panel feel their organisation’s corporate reputation has improved over the last 3 years.
  • 55% of organisations claim to have a corporate reputation protection strategy If organisations were to suffer an attack on their corporate reputation the most popular areas charged with responding are communications (41%) and the CEO (34%).
  • Press and print media are the channels most used when responding to a corporate reputation issue. The next most popular is Twitter.
  • In terms of attacks on their corporate reputation the number one concern is IT outages, closely followed by (and somewhat linked to) cyber attacks. Of less concern are environmental issues, product faults & financial / share issues.
  • The most frequent issues that organisations have faced are product fault/recall and employee misbehaviour.
  • The panel feel bad corporate reputation can be most damaging in terms of brand reputation and employee engagement.

For a copy of the full report, please contact David Clark.

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