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The Digital Marketing Forum, 13th March 2013, Heythrop Park, Oxfordshire – Post event newsletter


Over 100 of the UK’s leading digital marketers gathered in the Oxfordshire countryside on 13th March for the 2013 Digital Marketing Forum. Representing some of the country’s leading brands, delegates enjoyed a packed programme of presentations and workshops together with the chance to meet over 40 digital agencies offering a full range of digital services.

Social Media: Do It Right Or Perish… …so said Erik Qualman in his opening address. As one of the world’s leading specialists in new media, with a unique pedigree in advising Fortune 500 companies, authorship of the definitive work on social media and experience both sides of the client-agency fence, Erik was quick to stress the advantages and the pitfalls of social media. You could call it the largest focus group in the world, he told delegates, with unique opportunities for loyalty building and customer interaction – provided you put as much or more effort into both managing customer response as well as data analysis.

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