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The Digital Marketing Forum 12th March 2014, Heythrop Park, Oxfordshire | Post event newsletter


Over 150 of the UK’s leading digital marketers gathered in the Oxfordshire countryside on 12th March for the 2014 Digital Marketing Forum. Representing some of the country’s leading brands, delegates enjoyed a packed programme of presentations and workshops together with the chance to meet over 40 digital agencies offering a full range of digital services.

Pioneering An adaptive digital strategy

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Ben Hammersley gave the opening keynote presentation at The  Digital Marketing Forum 2014. 
He sees 5 key factors affecting UK markets:

1.Economic doom and UK economic inequalities
2.Geopolitical uncertainties and reframings
3. Market states and interconnected economies
4.Alternative models and paradigms
5. Generational civil war

Ben went on to explain the implications of these factors, how he sees the new digital world affecting everyone’s lives. Notably he talked in some detail about the problems of traditional “push” advertising in today’s world. Read on

See a list of digital marketers who attended on the day

"Extremely useful, well organised and enjoyable. A great opportunity to network with peers,
exchange ideas and develop new contacts."– Head of eCommerce, George and Freddie

"I thought it was a great experience. I met so many great people and attended some really motivational seminars!" – Loyalty Marketing Manager, Debenhams

"Wholly enjoyable - good keynote address, some interesting meetings, great location, nice mix of delegates & agencies!"- Digital Marketing Manager, First Utility

More findings from the day…

Biggest content challenge? People just don’t get what it is…

Says Catherine Toole, Chairman of Sticky Content. Speaking at The Digital Marketing Forum, Catherine revealed that 6 in 10 people say the biggest challenge to producing good copy is that people just don’t get what it is, while half of the respondents struggled to find skilled writers.

Meanwhile, too many stakeholders spoil the content, with 55% of companies having between 3 and 8 people involved in their sign-off process.

In order to eliminate content by consensus, digital marketers took away the following action points:

-Use content to engage and educate
-Remove silos
-Use written briefs
-Limit numbers and scope
-Stop asking for feedback
-Know the enemies

Social Media: The Good, The Bad and The Ugly

At this year’s event we ran a series of roundtables which looked at social media; specifically areas of good, bad and ugly!

The report comprises both B2C and B2B findings and includes who’s doing what well (and poorly), what channels are on the up and which are decreasing, as well as a brief summary rounding up all the issues and looking towards the future.

You can download the full report here.

As the topic is a moving feast we’ll be running similar groups at The Digital Marketing Forum 2015.

Preferred digital suppliers…

This year we asked the clients attending the event to tell us who their favourite suppliers were, and more importantly why.  Please have a look at the attached list and see whether or not you agree.  If you feel we’re missing any and would like to nominate an agency please let us know!

Recommended digital suppliers

And what did the agencies think of their day?

88% of agencies rated the quality of the event for its future business potential

Agencies expect at least £133,000 of new business from the forum.

"An excellent and time effective event, ideal for networking and having that one to one time with key decision makers."-  Sales Director, Brightcove

"Positive - Good brands, great atmosphere, real opportunities."– Managing Director, Computerlove

95% of agencies rated the quality of one to one meetings with clients as good or very good

See a list of digital agencies who attended on the day

Agenda for The Digital Marketing Forum 2015

Positive feedback suggests that attendees appreciate the breadth of topics and strategic focus of the conference programme.

Early indications are that social media, big data, data analytics, SEO and a range of topics around the customer will continue to top the agenda in 2015.

Digital client places for 11th March 2015.

We’re growing!  Due to the success of the 2104 event we’re taking over the whole of the Crown Plaza at Heythrop Park so we can accommodate extra attendees.  If you would like to apply for a client place at next year’s Digital Marketing Forum then please contact csmith@richmondevents.com. Client places are free of charge but by invitation only.

Digital agencies find out more….

If you would like to find out how you could meet senior digital marketers, face to face in the beautiful and relaxed environment of Heythrop Park please contact ntait@richmondevents.com for more information.



 


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