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Richmond Events' Business Panel Report - Corporate Reputation


Richmond Events’ business panel report on corporate reputation is now available. Headline findings include –

  • Only 41% of organisations actively measure their corporate reputation, with the most popular measurement tool being regular surveys and assessments.
  • Where it is measured, the most popular department to have ownership is the Comms/PR department, very closely followed by no specific department being the primary owner, with everyone being involved.
  • In terms of how organisations would describe their corporate reputation 23% say excellent and 61% good.
  • 61% of the panel feel their organisation’s corporate reputation has improved over the last 3 years.
  • 55% of organisations claim to have a corporate reputation protection strategy If organisations were to suffer an attack on their corporate reputation the most popular areas charged with responding are communications (41%) and the CEO (34%).
  • Press and print media are the channels most used when responding to a corporate reputation issue. The next most popular is Twitter.
  • In terms of attacks on their corporate reputation the number one concern is IT outages, closely followed by (and somewhat linked to) cyber attacks. Of less concern are environmental issues, product faults & financial / share issues.
  • The most frequent issues that organisations have faced are product fault/recall and employee misbehaviour.
  • The panel feel bad corporate reputation can be most damaging in terms of brand reputation and employee engagement.

For a copy of the full report, please contact David Clark.
 


Richmond Events' Business Panel Report - Research and Development


Richmond Events’ latest business panel report on research and development is now available. Headline findings include –

  • The average number of people working within an organisations' research function is 21.
  • 55% of respondents have between 1-5 employees within their research function.
  • Around a third of the panel don’t have a specific research department yet allow whoever comes up with a new idea / product to research it themselves.
  • The average amount the panel commits to R&D as a percentage of their overall turnover is 4%.
  • 80% of the panel say they purchase from external market research agencies - 20% regularly and 60% sometimes.
  • Organisations tend to undertake research more frequently with their customers than non customers.
  • The majority of the panel are positive in their views towards research - almost one third say it keeps them up with or ahead of competition whilst over half feel it greatly increases effectiveness / product development.
  • Well over half of organisations use their own employees to continually research their customers.
  • Just under half of the panel feel it is always almost money well spent. However it is closely followed by 45% who feel measuring ROI on R&D is more difficult.
  • On a less positive note only 39% of the panel use research to better understand their competition.
To request the full report, please contact David Clark.

Richmond Events’ Business Panel Report – Employee Engagement


Richmond Events’ latest business panel report on employee engagement is now available. Headline findings include –

  • 82% of the panel feel employee engagement is essential within their organisation, with a further 15% feeling it’s nice to have.
  • Only 70% of the panel say their organisations actually measure employee engagement. A worrying 4% are unsure if they do or not…
  • The panel feel that levels of employee engagement are higher within their department than they are for their organisation as a whole.
  • 50% of the panel feel that engagement levels have increased within their organisations’ over the past 3 years.
  • The most popular measurement tools for employee engagement are questionnaires and appraisals. However, only 4% of the panel feel engagement questionnaires completely reflect the true feelings of their organisation.
  • The two most important factors in terms of employee engagement are good line management and a good leadership team.
  • The two areas needing most improvement are good line management and a good leadership team!
To request the report please contact David Clark.

2011/2012 market research report now available


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The Finance Directors' Forum 2011/12 market research report is now available! THe report offers an overview of the finance industry, including...

- The main management challenges facing FDs

- Their budget predictions for the year ahead

- The most effective marketing activities to get in front of FDs and CFOs

- Which market sectors suppliers are currently targets

- Latest readership stats

This report is free of charge - to request a copy please contact Kirsty Brown.

Richmond Events’ Business Panel Report – Economic Outlook


Our latest Business Panel report on the UK economic outlook is now available. Headline findings include:-

  • Only 8% rate the government’s handling of the economy as very good, 52% as acceptable, 28% could have been better and 8% as shocking. 
  • The panel predicts interest rates will be at (average) 0.8% in 1 year’s time and 1.88% in 3 years’ time.
  • Not a single respondent expects the economy to grow significantly over the coming year, whilst 24% expect it to grow marginally.  A further 45% expect it to stay much the same as it is now, whilst 29% expect it to shrink a little and 2% shrink a lot.  These figures are down versus last year.
  • The Retail sector is the most pessimistic, with 92% predicting things are going to get a little or a lot tougher (transport & travel are the only ones who predict ‘carnage’!)  
  • Less than half the panel feel their organisation’s profit will increase in 2012, though up from 41% last year.  19% feel their profits will fall this year, 6% more than last year.  3% are undecided.
  • Budgets – mixed news. The proportion expecting an increase has remained similar to last year, 23% down from 24%. However this figure is still dwarfed by the 33% expecting a decrease (though also down from 37% last year). The remaining 44% don’t expect to see a change.   

Download the full report.

For further information please contact David Clark.


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