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Richmond Events US Busines Panel Research - Internal Communications research

The latest Richmond Event's business panel report is now available. Please read on for headline findings and the full report.

• Only 7% of the panel describe their organization’s internal communications as
excellent, and 37% as good. 48% feel they’re a mixed bag, some clearly good
and some less so.
• There are 3 primary purposes for an organization’s internal communications: to
build support for the organization’s vision, (for) staff motivation / employee
engagement and to communicate senior management decisions and viewpoints.
• Two thirds of the panel feel internal communications are essential for keeping
their whole organization up to speed with what’s going on. This is followed by
45% who believe it’s a key motivator in terms of employee engagement.
• No real surprise that the Comms department leads the way in terms of being
responsible for an organization’s internal communications, with this being the
case for 29% of the panel (though you could argue the figure would be higher).
• The most popular channels for organizations to communicate with its employees
are through email and in person. These are followed by live events and
conferences, their organizations’ website and then new internal social media
channels such as Yammer.
• At the other end of the scale only 5% of organizations use You Tube, Twitter and
Facebook, whilst 4% use LinkedIn
• Most of the panel are mainly satisfied with the ease in which they can locate
information; 18% saying it’s easy and a further 66% saying not too bad.
• Almost two thirds of the panel agree with the statement ‘the volume of social
media often dilutes the messages delivered’, 21% are unsure and 17% disagree.
• Less than a third of the panel engage with their organization’s internal
communications on a daily basis.

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