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You are here: Updates > November 2012

The Marketing Forum 2012 - Event Review


theatre.jpgFrom 10th-13th October 2012, over 250 senior marketers, agencies and industry experts joined together on board the Aurora to debate hot issues of the day, forge new partnerships and develop personal networks.  

Over the course of 2 days and 3 nights they participated in 2,276 meetings, attended numerous conference sessions and developed both their personal and business knowledge.

This event review covers just a few of the forum's highlights. To view the report please follow the link. 

If you would like any further details please get in touch – dclark@richmondevents.com

The Marketing Forum 2012 – key facts

Here is an overview of who attended the 20th annual Marketing Forum. 

 Organisations’ average annual turnover – £580m             
 Average number of employees – 12,857
 Average organisations’ marketing budget – £84.7m
 Average personal marketing budget – £8.3m
 Average number of employees working in marketing function – 125

 Top areas of responsibility for discussions at the event 
o Advertising / creative
o Digital
o Brand
o Communications
o Customer Insight
o Marketing consultancy
o Content marketing


Don't take our word for it...
Hear it straight from our customers who attended in 2012...speed-meets-2.jpg
 
A great concept and although intensive, a very worthwhile use of time with some interesting speakers, meetings and workshops whilst remaining fun. Good way to network and meet other like minded people from within the industry that can help meet various business challenges, and all on a Cruise ship! Superb.
Head of Direct Marketing, O2

Superb and very beneficial. A lot of good highly relevant supplier contacts made and follow up meetings made.
Commercial & Marketing Director, David Lloyd Group

"Great opportunity to step out of the detailed pressures of running a big department with clear targets and put my head up to look forward. Articulating my challenges helped to clarify my thinking also saw some great ideas to take back and do."
Director of Supporter Marketing, The Woodland Trust

"Fantastic 2 days great use of time to see a number of potential suppliers, and find what you need as well as learn something from them and the conference sessions."
Interactive Marketing Programs Manager, Xerox UK

Full - on onslaught of ideas, people & networking opportunities.    A launch pad for invigorating "The day job" and being the best leader i can be.
Marketing Communication Manager, Ericsson Ltd

Fantastic experience.  Very intense which meant that a lot of work actually got done. Unlike other conferences/Marketing events the suppliers did not waste time, valued time of others. I would ideally like to have a busier speed working event the next time
Head of Online Marketing, Groupon UK

Very tiring, but great way to meet suppliers and take time away from the office to consider new ideas and ways of working.  Keynote speeches were particularly inspiring.
Head of Marketing, Best Western Hotels


Richmond Events' Business Panel Report - Corporate Reputation


Richmond Events’ business panel report on corporate reputation is now available. Headline findings include –

  • Only 41% of organisations actively measure their corporate reputation, with the most popular measurement tool being regular surveys and assessments.
  • Where it is measured, the most popular department to have ownership is the Comms/PR department, very closely followed by no specific department being the primary owner, with everyone being involved.
  • In terms of how organisations would describe their corporate reputation 23% say excellent and 61% good.
  • 61% of the panel feel their organisation’s corporate reputation has improved over the last 3 years.
  • 55% of organisations claim to have a corporate reputation protection strategy If organisations were to suffer an attack on their corporate reputation the most popular areas charged with responding are communications (41%) and the CEO (34%).
  • Press and print media are the channels most used when responding to a corporate reputation issue. The next most popular is Twitter.
  • In terms of attacks on their corporate reputation the number one concern is IT outages, closely followed by (and somewhat linked to) cyber attacks. Of less concern are environmental issues, product faults & financial / share issues.
  • The most frequent issues that organisations have faced are product fault/recall and employee misbehaviour.
  • The panel feel bad corporate reputation can be most damaging in terms of brand reputation and employee engagement.

For a copy of the full report, please contact David Clark.
 


We think they liked it....


Feedback from the 2012 forum has been overwhelmingly warm and lovely. Testimonials from both delegates and agencies have been flooding in and here's a taster of what they're saying....

FEEDBACK FROM DELEGATES

“Really enjoyed it, particularly the chance to meet other clients and the agencies informally.”
BMW, Corporate Communications Director

“An excellent event, very professionally organised with relevance to my role & current challenges.  Great networking and some insightful 'lightbulb moments.”
Fujitsu Services, Head of Communications

“Really valuable. I had no idea what to expect and was worried I was going to spend 2 days being sold to, but it was not that environment at all, and I really enjoyed networking with peers & suppliers.”
Xchanging, Global Head of Internal Communications & CSR

FEEDBACK FROM SUPPLIERS

“Very useful, high quality delegates, well organised, very intense.”
drp group, Senior Account Manager

“First class, great organisation, thoroughly well qualified audience.”
Elephant Communications, Director

“Excellent quality meetings, brilliantly organised.”
Playgroup Brand & Communications Ltd, Director

You can find more testimonials and quotes here. If you would like to talk directly to someone who came to the event to get their independent perspective on what we do, let us know and we can make that happen.


Richmond Events' Business Panel Report - Research and Development


Richmond Events’ latest business panel report on research and development is now available. Headline findings include –

  • The average number of people working within an organisations' research function is 21.
  • 55% of respondents have between 1-5 employees within their research function.
  • Around a third of the panel don’t have a specific research department yet allow whoever comes up with a new idea / product to research it themselves.
  • The average amount the panel commits to R&D as a percentage of their overall turnover is 4%.
  • 80% of the panel say they purchase from external market research agencies - 20% regularly and 60% sometimes.
  • Organisations tend to undertake research more frequently with their customers than non customers.
  • The majority of the panel are positive in their views towards research - almost one third say it keeps them up with or ahead of competition whilst over half feel it greatly increases effectiveness / product development.
  • Well over half of organisations use their own employees to continually research their customers.
  • Just under half of the panel feel it is always almost money well spent. However it is closely followed by 45% who feel measuring ROI on R&D is more difficult.
  • On a less positive note only 39% of the panel use research to better understand their competition.
To request the full report, please contact David Clark.

Nikki Greenway, Head of Information Management & Technology, shares her thoughts on ITDF Autumn 2012


Aurora2---October-2012-(1).png
Nikki Greenway attended The IT Directors’ Forum as a delegate for the first time, please see below for her thoughts and why she's looking forward to attending in the future.
 
“As a first timer I wasn't quite sure what to expect, but was pleased to find the experience both enjoyable and worthwhile ... albeit exhausting! Having expected hard sell from suppliers, I was pleasantly surprised to find that their approach was far more conversational. There were excellent opportunities for networking with peers too, and some thought-provoking sessions with a range of speakers. Given the scale of the event, the organisation from Richmond (and indeed P&O staff) was outstanding. Looking forward to attending again in future.”
 
Want to read more feedback from our attendees? Please get in touch nwaxler@richmondevents.com.

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