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Richmond Events' Business Panel Report - Social Media

Headline findings include:
  • 45% of organizations do not currently spend any budget on social media. Of those that do the average percentage of departmental budget spend is 4.3%.
  • Over half the panel are likely to increase their spend on social media, 46% moderately and 9% drastically.
  • LinkedIn is the most popular social media platform for both personal use (in their role) as well being used by their organization. Over 80% of the panel use it within their role, whilst 69% of organizations use it.
  • Only 5% of organizations have strict ROI measurement tools in place for social media. Almost two thirds don’t measure ROI at all.
  • LinkedIn, Facebook and YouTube are viewed as the most effective social media channels.
  • The most popular areas for employing social media within organizations are towards brand promotion, PR & communications and customer engagement. These are followed by general marketing and employee recruitment.
  • In almost two thirds of organizations the marketing department is responsible for social media content.
  • Organizations report on average 6% of their employees use social media as part of their role.
For full report http://revents.info/l/6px

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